Sullivan: Optimism that soccer fervor will linger in U.S.

http - July 13th, 2014

For more than a month, the World Cup invaded our living rooms and dominated our airwaves, eating up television ratings in record numbers and swallowing audiences with thrilling contests. Now, in the aftermath of Germany’s exhilarating 1-0 win over Argentina, a sport still searching for its foothold in our crowded sports landscape asks the pivotal question: What’s next?

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